The New ShopMy Platform Is Here
Today marks a major upgrade in how we shop online, and it is powered by the creators you already trust (like mee). ShopMy just launched their brand-new shopping platform, and it is full of new features and upgraded favorites.
I’ve been able to boop around on the updated platform for the past week and I am loving all the new features ShopMy has provided for creators (and now shoppers!)
If you are already familiar with my ShopMy storefront, you know it is where I curate the beauty, wellness, fashion, and lifestyle products I actually use and stand behind. But today’s launch goes way beyond affiliate links and collections. ShopMy is officially evolving into a personalized shopping destination, with creators like me front and center.
So What’s New?
Here’s what’s changing, and why it matters:
Circles: Multi-curator discovery where you can choose your most trusted creators (hopefully me hehe) whose taste influences your shopping recommendations. You can build custom Circles or follow curated Circles from your favorite creators and friends. As you engage with the platform, ShopMy develops a personalized "Taste Profile" that delivers increasingly tailored recommendations. See mine below!
Better Discovery Tools: Finally, a search bar!!!! Whether you are looking for my daily SPF, favorite clean mascara, or what I am trying out in multiple categories this month, it is easier than ever to browse curated collections by category, creator, brand, or even my most popular and/or recent products I’ve added.
Wishlisting and Organization: Centralized browsing and saving across ALL favorite creators is now a thing. This is one of the most requested updates: you can now build a wishlist from anything I share!
Why I’m Excited
Honestly? We’ve needed this. As a blogger and content creator in the beauty and wellness space, I spend hours researching, testing, and vetting products so you don’t have to waste your time (or money). This new platform puts that work on full display in a beautiful, shoppable experience that feels more like a personalized boutique and less like a mega-retailer ad feed.
And yes—you can still use my exclusive discount codes and see all my faves in one place. (Although I was a little bummed to see that my discount codes don’t automatically populate on the links found in the new ‘latest finds’ and ‘most popular’ categories on my storefront. You’ll need to stick to my collections for the discounts to appear on the links. Or see my Atomic Partners page!)
What You’ll Find on My Storefront
Of course, you will still see my aforementioned Atomic Partners collections—products I’ve negotiated exclusive discounts on just for you. I am also constantly updating my “What I’m Trying Right Now” lists so you can follow along in real time, along with my tried-and-true Beauty, Fashion, Home + Kitchen, Food + Drink, Fitness, and timely Gift Guide collections.
This is a big moment for content creators, but it is an even bigger win for shoppers who want a more trustworthy, curated, and personal experience. I am honored to be part of this next chapter, and even more thrilled to have you all along for the ride.
As always, thank you for supporting me and the work I put into this blog. I can’t wait for you to experience the new ShopMy.
Xoxo
#shopmycircles #shopmystorefront #shopmywishlists